Receptive Capital Blog
Opinions and updates on the East Coast cannabis markets.
Maryland Launching Legalized Cannabis Sales
Maryland joins the 21st century tomorrow and legalizing adult use cannabis for adults 21+. We celebrate each new state that legalizes medical and adult use cannabis, but especially those located on the East Coast.
Maryland joins the 21st century tomorrow and legalizing adult use cannabis for adults 21+. We celebrate each new state that legalizes medical and adult use cannabis, but especially those located on the East Coast.
Maryland represents a significant opportunity given it's shared border with Pennsylvania and Virginia. And while most think of the opportunity of cross-state business, we think of the opportunity being the pressure these border states will feel once Maryland's cannabis industry begins to grow.
A hearty "welcome to the party" Maryland. We've been waiting for you.
Crabcakes, Football ... and cannabis. That's what Maryland does starting July 1.
Pennsylvania and Virginia, you're on the clock.
Go Terps! (both Terrapins and Terpenes in this context).
A Multi-Dimensional Regional Cannabis Market Landscape on the East Coast
We envision a multi-dimensional regional market landscape on the east coast within the next 5 years. These regional and hyper-regional markets will be driven by consumer demands for products that fit their way of life and deliver the value they seek.
Cannabis is personal. Each person experiences cannabis differently just as we experience our lives differently. Cannabis communities form as consumers seek those who have similar or desirable experiences with the plant.
For that reason, we envision a multi-dimensional regional market landscape on the east coast within the next 5 years. These regional and hyper-regional markets will be driven by consumer demands for products that fit their way of life and deliver the value they seek. Brands who are able to align their value they deliver with consumers’ desires at this regional level will establish a foothold in their respective region.
Here are some examples:
- Top Level Regions: NORTHEAST / SOUTHEAST
- Sub Regions: NEW ENGLAND, MID ATLANTIC, CAROLINAS, GEORGIA and FLORIDA
- DMAs: NYC, PHILLY, BOSTON, DC, ATLANTA, MIAMI
Which brands currently have a head start in these regions, sub-regions and DMAs?