A Multi-Dimensional Regional Cannabis Market Landscape on the East Coast

Cannabis is personal. Each person experiences cannabis differently just as we experience our lives differently. Cannabis communities form as consumers seek those who have similar or desirable experiences with the plant.

For that reason, we envision a multi-dimensional regional market landscape on the east coast within the next 5 years. These regional and hyper-regional markets will be driven by consumer demands for products that fit their way of life and deliver the value they seek. Brands who are able to align their value they deliver with consumers’ desires at this regional level will establish a foothold in their respective region.

Here are some examples:
- Top Level Regions: NORTHEAST / SOUTHEAST
- Sub Regions: NEW ENGLAND, MID ATLANTIC, CAROLINAS, GEORGIA and FLORIDA
- DMAs: NYC, PHILLY, BOSTON, DC, ATLANTA, MIAMI

Which brands currently have a head start in these regions, sub-regions and DMAs?

Miss Grass Homecoming in New Jersey

Lots of attention on NY and well-deserved. However there is a very exciting story happening in NJ. Miss Grass, a female-founded, female-led brand, originally launched in CA, is taking the state by storm in homecoming fashion for Kate.

After watching the brand from inception in 2018 as a media + marketplace product focused on consumer education, it was a pleasure to walk into a dispensary on the east coast and purchase some Miss Grass pre-rolls. This is a brand anchored in consumer education on display. Thoughtful, unique design and messaging (recently refreshed). Visually appealing and inviting. The box of matches is a fitting touch. The promise of enhancing your experience or “times” is certainly delivered. NJ being the 5th state the brand has entered successfully, we feel confident saying that while most cannabis brands are talking about it, Miss Grass is actually doing it.

Cheers to the Miss Grass team for actually doing it.

FWIW, the Ascend store in Fort Lee has a pretty thoughtful floor design for consumer education purposes with many approachable displays. I knew exactly what I wanted because I went there specifically to get Miss Grass pre-rolls so I pre-ordered and the pick up process was as simple as it should be. First time using Dispense as well. Sign up was easy. Elegant and clean UX.