I Just Enjoy The Plant. It’s As Simple As That.

“I just enjoy the plant. It’s as simple as that.”

During Kevin Durant’s interview at Game Plan by CNBC and Boardroom, he said, referring to cannabis, “Everyone does it, to be honest, it’s like wine at this point”. This was the line most media outlets lifted. But the line that I remember most is…

“I just enjoy the plant. It’s as simple as that.”

Coupled with his demeanor suggesting “Andrew, this is no big deal”, I admired KD's reaction to these questions. This is exactly the kind of statements and demeanor we need from those with power and influence. Not only has Kevin Durant invested in the industry, here he is on stage just keeping it simple. It’s a plant. It’s time we all start acting as if cannabis is a plant. I’m going to try to incorporate KD’s style into my own communication about cannabis stigma because I think he has this right. Less is more in this case.