Acting As If The Next Check Isn’t Coming

“ACTING AS IF THE NEXT CHECK ISN’T COMING…”

Cannabis entrepreneurs who tell us that this as their current mindset seem to be the same cannabis entrepreneurs who have investor interest. Cruel trick, but a reality.

These cannabis operators have resized or reshaped their operations to weather the current pullback. They don’t NEED investment to continue operations or fulfill an order. They know how to operate their business (however cash tight that operation might be). They also know that however long this pullback lasts, it won't be forever.

These happen to be very attractive characteristics to investors who have seen some of their investments vanish chasing unattainable growth.

So, for those cannabis entrepreneurs currently raising capital, maybe spend more time talking about how your current business sustains and less time talking about “Cannabis will be a $60B industry in 2026.”